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Gaining competitive advantage through targeting customers’ cognitive and behavioral response — Part…
Gaining competitive advantage through targeting customers’ cognitive and behavioral response — Part…
Does having great product and advertising always help? Perhaps not. Decision making is said to be a psychological construct. This means…
Hitesh Chawla
Mar 25, 2015
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Gaining competitive advantage through targeting customers’ cognitive and behavioral response — Part…
Gaining competitive advantage through targeting customers’ cognitive and behavioral response — Part…
Ever wondered what makes a product successful? Is it the value proposition or perhaps sheer demand? Is it product design or advertising…
Hitesh Chawla
Mar 25, 2015
Improving passenger experience remains the key business imperative for airports
Improving passenger experience remains the key business imperative for airports
Airports are facing very thin margins and revenue from airlines is not sufficient to cover the entire operating cost. Therefore, focus on…
Hitesh Chawla
Mar 25, 2015
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